We set aside $1 from every product purchased to support young women studying science, technology, engineering and math. Why? Because scientific validity is the foundation for so many things that improve our quality of life.
Penicillin and other antibiotics, airplane travel, food safety... all of these things have come about because of STEM - even before it was called STEM! We believe in scientific validity for skin care as well. If there's research behind an ingredient, and good solid evidence that it makes a positive difference in the health of your skin, we will consider using it. Without that scientific underpinning, it's just stuff. Just stuff going on your skin that you spend money on and might see no benefit from.