When choosing skincare the more you know about ingredients, the better choices you make. But label reading can be confusing. Scientific names for active ingredients can look ....scary. Yet, recognizable 'natural' ingredients can in fact be either ineffective or worse, irritating to your skin. What’s a health-conscious, results-oriented person to do?
1. Learn which key ingredients are proven to improve the quality of your skin - it’s actually a pretty short list! A great deal of the skincare out there gives a temporary effect. Choose ingredients that create real change.
2. Know which ingredients to avoid. The David Suzuki Foundation has raised awareness of 12 questionable ones to avoid: the ‘dirty dozen.’ Pass by labels that include any of these.
3. Learn how to read skincare labels: it's easy! See this terrific article for help: Beginner's Guide to Reading A Beauty Product Label*
4. Find companies that share your values and follow ingredient research closely. Consider them your partners in choosing effective, safe skincare.
5. Run any ingredient you're not sure about through the Environmental Working Group's Skin Deep database. You'll get their risk ratings and available research. EWG's database is a well known resource - it tends to be super conservative though! Meaning, active ingredients that create real change sometimes get irritation risk ratings. We will like it even better when they modify their risk assessments to include concentration guidelines - since concentration is the key to balancing results without irritation.
The Good Chemist believes in transparency. Ask us anything about our products and ingredients in the comments below!
* Credit: wellandgood.com